
  <h1 align="center">Titling Sites</h1>
  <ul class="toc">
    <li><a href="#intro">Introduction</a></li>
    <li><a href="#keywords">Keyword Lists and Descriptions in Titles</a></li>
    <li><a href="#case">Title Case</a></li>
    <li><a href="#caps">All Caps Titles</a></li>
    <li><a href="#spelling">Spelling and Grammar in Titles</a></li>
    <li><a href="#symbols">Non-alphanumeric Symbols</a></li>
    <li><a href="#similar">Multiple Sites with Markedly Similar Titles</a></li>
    <li><a href="#deeplinks">Deeplinks</a></li>
    <li><a href="#bolditalic">Bold and Italic Titles</a></li>
  </ul>
<h3 align="left"><a name="intro"></a>Introduction</h3>
<p align="left"> All sites require a title. It is the 'title' text that is used 
  as the clickable link on the category page. Where possible the title should 
  be derived from the contents of the site's 
  <h3 align="left"><a name="keywords"></a>Keyword Lists and Descriptions in Titles</h3>
  <p>Some sites use their &lt;title&gt; tags in an attempt to better their position 
  in search results by including within them a list of keywords, for example:</p>
<blockquote>Mail Order Chipmunks next-day delivery, cheap, and full money-back 
  guarantee </blockquote>
<p>would be titled:</p>
  <blockquote>Mail Order Chipmunks </blockquote>
<p>The former sort of title should never be used.</p>
<h3><a name="case"></a>Title Case</h3>
<p>The title should be rendered in initial capitals, i.e. the first letter of 
  every word should be capitalised. The exceptions are articles, prepositions 
  or conjunctions, which should only have initial capitals if they begin a site's 
  title. 
<p> 
<h3><a name="caps"></a>All Caps Titles</h3>
<p>Titles rendered entirely in capital letters are prohibited. However, 
  acronyms that appear in titles <i>should</i> be rendered in all capitals, e.g. 
  HTML Workshop. </p>
<h3><a name="spelling"></a>Spelling and Grammar in Titles</h3>
<p>Occasionally, sites use tiles that are grammatically incorrect 
  and/or contain spelling errors. There are no guidelines on this specific issue, 
  but the general procedure followed is to use the title that is used consistently. 
  So, for example, if a site's front page was entitled: "Pats Plants", yet throughout 
  the rest of the site "Pat's Plants" was used, then the latter form would be 
  more consistent, and thus should be used as the listing'' title. If a site is 
  inconsistent in its usage of misspelled/grammatically-incorrect title, then 
  one utilising correct spelling/grammar should be used, as this makes the ODP 
  look more professional.</p>
<h3><a name="symbols"></a>Non-alphanumeric Symbols</h3>
<p>When site's titles include symbols such as tildes, carets, and 
  exclamation marks they should generally be removed as they are considered superfluous, 
  and can cause one listing to be unfairly differentiated from others. Unless 
  ampersands are part of a entity's name, they should be replaced with 'and'.</p>
<h3><a name="similar"></a>Multiple Sites with Markedly Similar Titles</h3>
  <p> You may find that the majority of sites in your category have 
    a very similar title. As the title should mirror the site's actual title as 
    far as possible, this is out of your control, and thus not a problem. The 
    sites should be differentiated by their descriptions. </p>
  <h3><a name="deeplinks"></a>Deeplinks</h3>
<p>Links to specific pages on larger sites, 'deeplinks', do not have 
  a standard title format, as it was suggested that editors should use their discretion 
  as to which format they use. However, some common styles are provided below: 
  Site Name: Page Name Page Name at Site Name Site Name - Page Name </p>
<h3><a name="bolditalic"></a>Bold and Italic Titles </h3>
<p>On the edit-side view of a category, site's titles are sometimes 
  rendered in bold or italic text. Bold text indicates that the site is listed 
  in Test/See_Editors_Notes, italic text means the site is listed in two or more 
  categories, excluding Bookmarks and Test. This behaviour does <i>not</i> affect 
  the appearance of the listing on the public-side.</p>
